- Problem
- Beauty, fashion, and specialty categories lose shoppers who cannot get their exact question answered. Static PDPs and generic chat produce bounce, not conversion.
- Solution
- A storefront agent grounded in product attributes, reviews, and inventory state — narrow scope, tight guardrails, PCI-DSS boundary respected — that answers with citations back to the catalog.
- Outcome
- Improved conversion on the categories where shoppers actually ask questions, without the brand-voice risk of a generic third-party chatbot.